Email Marketing at Maryland Carey Law
Email remains one of the most direct and effective ways we connect with our community. Done well, it strengthens relationships, builds visibility for our programs, and reinforces the Maryland Carey Law brand across every touchpoint.
Because our audiences hear from many parts of the school, a thoughtful, coordinated approach matters. That's where our Communications team comes in; we're here to help you plan, build, and send emails that are on-brand, effective, and sent at the right time to the right audience.
Below you'll find everything you need to request a send and work within our Constant Contact templates. If you have questions along the way, don't hesitate to reach out.
Already send emails with us regularly?
Use our Email Send Request document to submit your request. Include your audience, campaign name, and preferred send date and time — we'll review and confirm before it goes out.
First time requesting an email with our team?
Email us directly at comms@law.umaryland.edu so we can walk you through the process.
Review timeline:
Regular requests: minimum 48 business hours
First-time or new sends: minimum 2 weeks notice
The earlier you reach out, the better we can make sure your email lands right.
New to Constant Contact? Watch our August 2026 Training Video for a full walkthrough before you get started.
Templates:
- Go to Campaigns.
- Find your team's folder in the folder dropdown.
- Find the template(s) available for your group.
- Copy the template to create your new email.
Adding & editing images:
- Insert or replace images in an email
- Crop an image
- Add alt text to an image (required for accessibility)
Buttons & links:
Before you request review:
- Preview your email on desktop and mobile
- Send yourself a test email
Upload images at these sizes — mobile automatically scales them down, so there's no separate mobile size to worry about.
Every template:
- School logo: 243px wide
- Event detail icons (calendar, clock, map pin): 45px wide each
Newsletters:
| Template | Image Size |
|---|---|
| Feature w/o Photos |
|
| Feature w/ Photos |
|
| Photo Articles |
|
Event Invites:
| Template |
Image Sizes |
|---|---|
| Short Bio |
|
| Long-Bio |
|
| Plain |
|
| Panel |
|