This seminar explores advanced issues in trademark and unfair competition law. The course provides an in-depth examination of the theoretical justifications for trademark law; the expanding scope of protection afforded to non-traditional marks, including trade dress; false advertising under the Lanham Act and other advertising regulations; the concept of trademark dilution as an additional protection afforded to famous marks; trademark counterfeiting and gray markets; First Amendment issues relating to trademark usage; and the right of publicity and personality rights.

For students who are registered for 2 credits, this will be an exam course. A limited number of students will be permitted to use this seminar to fulfill the Advanced Writing Requirement; those students must register for the 3-credit option.

Prerequisite: Intellectual Property Law Survey