Practicing lawyers have two primary audiences: the partners for whom they work and the clients who pay their bills. Few law students write to clients as an audience. Yet the ability to write to this audience is critical to developing legal and marketing skills.
Identifying issues of concern to your clients and potential clients is important to building your practice. Law firms publish client alerts to inform their clients about potential problems. A good client alert announces a regulatory or judicial development, briefly describes the issues presented, and identifies the likely relevance to the clients. The goals of the client alert are to demonstrate the firmís value to the client and to prompt the client to contact the firm to purchase additional legal services.
Trade publications offer a forum to inform potential clients about issues. And trade publications welcome useful content. Publishing in these magazines is an invitation to readers to contact you for advice on related matters. Such pieces make excellent writing samples. They demonstrate oneís ability to synthesize and summarize complex issues.
This course will focus on developing the analytical, editorial, and writing skills necessary to write for the trade press. Through iterative drafts, students will produce an article suitable for publication in an industry association magazine or American Bar Association publication. P: Administrative Law
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|This course is not currently scheduled.|